Why?

social event: bring designers together, increase awareness of K'Road's fashion network.

Mapping: the fashion network, people's response, comparison of normal people and designers' thinking.

Event and End product

EVENT : Send postcard to all designers on K road, with blank space at the back to draw on, the winning design will be made and send back to designer as a gift.

Hand out flyers to people on K' Road, get them to design a map dress in 5mins and list the key design ideas.

Tea party for all : at the end of collection, invite all designers to starbucks and have a chat about the project, introduce them to each other.

End Product: a book of map dresses and the winning dress.

Designers come together!

K'Road has a wide range of fashion shops,
but the connection between them is quite
weak, a fashion event base on map and history of k'road would be a good opportunity to bring them together... also provide promotion for some independent designers, giving them a stage to show off their talents.